Careem has finally updated its already-strong app to becoming a “super-app”. Careem has already delved deep down into various sectors from its original ride-hailing feature. Their goal is to consolidate all their unique services on one platform to offer ease and convenience to the end-user.
A Careem user in Dubai, for example, now sees Car, Hala Taxi, Bike, Food, Delivery, and Shops on their home screen whereas someone in Lahore would see Transport, Delivery, and Recharge. As Careem Bike, the self-drive bicycle rental services that the company had launched earlier this year (not to be confused with motorbike ride-hailing), is only available in UAE, it would only show as an option for users there.
The update comes at an opportune time when the masses have accustomed themselves to using digital services over their traditionally used services.
Careem’s bread and butter service which is the ride-hailing app had been down by 80% due to the happenings occurred during the COVID-19 situation.
This consolidation of services bodes well for the company as it has now joined the league of organizations following the same like Zomato and Noon.