Whether you already know the answer to this question or are just thinking out loud, in today’s world there is no doubt that your website is the digital face of your brand!
In a fast paced and technologically advanced world, consumers are becoming ever more tech savvy. No matter what your product or service is, a consumer is bound to check out your company website first to figure out whether his needs are met or not. It is worthy to mention here that 57% of internet users have reported that they would not recommend a product or a business to anyone, if they had a poorly designed website. Your website is the first impression your consumer gets about your brand and it has to be a long-lasting good impression or else you have lost them forever!
When it comes to website development, the landscape has become extremely competitive and has evolved over the last 10 years a great deal. That’s why it is crucial to work with a dynamic and tech savvy website development company that is not only well aware of current market trends but that also puts the effort into understanding your brand voice, image and goals. This is backed up by the fact that 38% of people say that they will stop browsing a website and will lose interest if the website has poor content or an unattractive dynamic design.
In today’s day and age, your digital presence is literally your new business card and your website plays the most vital of roles in raising consumer awareness about your services/products and it is crucial that it is effective in that way.
When your website comes across as dull, lacking in creativity, weak in both graphics work and content, it immediately leaves a poor impression on the consumer and he will almost certainly move on to check out what your competitors have to offer! You will be surprised to learn that it only takes about 50 milliseconds for a consumer to form an opinion about your website and decide whether they will stay or move on to the next one in line. That’s only 0.05 seconds! What this means is that you need a well thought out and planned design with killer content to keep your customers interested!
But it’s not only about design, layout and strength of content. Your website also has to run smoothly and deliver since 88% of online consumers will not return to a website after having had a previous bad experience.
At Clicktap Digital, we offer all kinds of web development and design services, as well as, workon ecommerce website development. Our dedicated and dynamic team come with a range of talent and expertise throughout various fields starting from strategic consulting and planning, graphics, video animation and content creation. We take pride in understanding our clients and respecting their brand goals while creating the required digital transformation that makes your brand ready for 2020 and beyond!