Laxmi Bank, established in 2002, is the 16th commercial bank in Nepal. Over the past 21 years, Laxmi Bank has become a prominent player in various business lines, including retail, mid-market, corporate, infrastructure, and treasury. The bank is known for its strong corporate governance culture, risk management systems, and advanced technology, making it one of the best-managed banks in Nepal.
The goal of Laxmi Bank is to continue being the bank of choice for a growing and vibrant Nepal, enriching households, businesses, and communities. The bank aims to offer the best customer experience, expand its physical and digital presence, and provide smart, simple, and secure banking solutions. Laxmi Bank also emphasizes responsible banking, high standards of governance and transparency, and making sustainable investments in the communities it serves.
Through comprehensive user research, we gained insights into the needs and expectations of Laxmi Bank's customers. This research helped us understand the importance of relationships, responsible banking, teamwork, progressiveness, and financial inclusion. It guided us in designing a user-centric experience that aligns with the bank's values and resonates with its target audience.
Based on the user research findings, we developed an effective information architecture for the bank's digital channels. This involved organizing the content, navigation, and functionalities in a way that enables customers to easily access the services they require. The information architecture ensures a seamless and intuitive user experience.
Using the information architecture as a guide, we created wireframes and prototypes to visualize the layout and functionality of Laxmi Bank's digital channels. This allowed us to iterate and refine the design, ensuring it meets the needs of the users and aligns with the bank's goals and objectives.
In the final design presentation, we showcased the visually appealing and user-friendly design of Laxmi Bank's digital channels. The presentation highlighted how the design incorporates the bank's values, promotes responsible banking, and facilitates effective communication. The design also emphasized financial inclusion and showcased Laxmi Bank's commitment to being a green company for a sustainable future.
Our collaboration with Laxmi Bank demonstrates our ability to develop user-centric designs that align with the goals and values of our clients. By creating an engaging and intuitive digital experience, we aim to support Laxmi Bank in realizing its vision of being the bank of choice in Nepal and contributing to the economic growth of the country.