A customized font was used to create the logo to achieve this level of sophistication and elegance, adding luxury to the brand's image. The soft-edged letterings give the logo an elegant and timeless feel, making it stand out in Arabic and English.
The brand has selected Segoe UI as its primary font family for typography. This versatile and easy-to-read font makes it an excellent choice for headlines, sub-headlines, and body copy across all mediums. The brand also uses the Shadeera font family for headlines, subheadings, and introduction texts for added elegance. The GE SS two-font family is used for Arabic text, providing light, medium, and bold options for legibility and consistency.
The carefully chosen brand colors, featuring shades of purple, light green, and dark green, perfectly complement the brand's eco-friendly ethos. Green represents new beginnings and nature, while purple conveys creativity, loyalty, and wealth.