Careem has finally updated its already-strong app to becoming a “super-app”. Careem has already delved deep down into various sectors from its original ride-hailing feature. Their goal is to consolidate all their unique services on one platform to offer ease and convenience to the end-user.
A Careem user in Dubai, for example, now sees Car, Hala Taxi, Bike, Food, Delivery, and Shops on their home screen whereas someone in Lahore would see Transport, Delivery, and Recharge. As Careem Bike, the self-drive bicycle rental services that the company had launched earlier this year (not to be confused with motorbike ride-hailing), is only available in UAE, it would only show as an option for users there.
The update comes at an opportune time when the masses have accustomed themselves to using digital services over their traditionally used services.
Careem’s bread and butter service which is the ride-hailing app had been down by 80% due to the happenings occurred during the COVID-19 situation.
This consolidation of services bodes well for the company as it has now joined the league of organizations following the same like Zomato and Noon.
Apollo Tyres has always had a slant for safety on the road through innovative social messages. This time is no different, with their latest Instagram post. This time they are tackling distracted drivers.
Drunk drivers aren’t the only culprits here- as majority of drivers on road get in trouble by being distracted with something going on with their phones.
We always have something ringing or flashing on our phones, where we can’t help but peak into what’s that interesting update on our handheld devices. And it’s the usual suspects- an IM, a notification from Instagram or a call- all things that can wait.
They began uploading blank white images on their social media like the image above.
They then uploaded the below on their Instagram.
They very masterfully piqued everyone’s attention to get them wondering on the white images and then smacked on the provoking last picture to say that nothing here to see is important or worthwhile.
This masterstroke inspired many others to stand with Apollo Tyre’s message.
Kudos to Apollo for highlighting a Driver-Safety issue that is larger and more prevalent than Drunk driving, and wittily enough- on Social Media.
November 21, 2019 was a momentous day in the world of tech and automobiles- Elon Musk unveiled to the world his brand new invention, the Cybertruck.
Apart from Elon hinting on twitter the truck being a part of the majorly awaited videogame, Cyber Punk 2077- the most unique thing about the new car is its design.
The truck looks very similar to the first-generation Honda Ridgeline. Instead of the body structure sitting on a frame, the Cybertruck's and Ridgeline are built around what a metal cage.
Because of the metal cage design, the vehicle has to include a vital feature: the sail pillar.
A vehicle naturally wants to twist. In a conventional car’s design where the engine rests on a large frame, which absorbs a lot of the stresses. In a unibody design, vertical strength helps absorb the stress with the car’s A pillar by the windshield till the D pillar in the rear window of SUVs.
The strong body of the structure prevents the car from twisting and damaging the overall integrity of the product. At the core of all the strength of this unconventional design is the sail pillar that prevents the truck from twisting.
Honda described the redesign like this:
“The rear frame structure of the 2017 Ridgeline is vitally important to the overall structural rigidity of the body, to collision safety performance and to the Ridgeline’s hauling and towing capability. Utilizing fully boxed frame members for the body sides and rear tailgate frame, the truss-style rear inner construction contributes to the new Ridgeline’s more conventional three-box design profile—allowing for the elimination of the buttress-style body structure in the forward portion of the upper bed on the previous model—while contributing to a 28-percent gain in torsional rigidity versus the previous model. Also, the U-shaped rear frame member serves as a highly rigid mounting structure for the rear tailgate, allowing for a highly precise tailgate fit.”
Tesla truly has changed the way we look at and think about trucks. What’s crazy about the reveal, apart from the countless memes from the failed shatterproof glass presentation of the car- is that Elon revealed a crazy statistic. The Tesla Cybertruck has been preordered 187,000 times within 3 days, with a 146,000 preorders within the truck's first 48 hours.
Looks like Elon has again struck a chord with the world through his unique blend of innovation in design, tech and his brilliant marketing presentation.
Where Coca Cola has become one of the most remembered household names in the industry, it has reached its place in today’s generation as a powerhouse brand from its Brilliant digital campaigns.
Let’s have a look at some of the masterstrokes in the Digital space as executed by the Coca Cola Brand:-
1. Share a coke
The most notable Marketing stunt by any company in the world was the “Share a coke” campaign that unleashed a huge whirlwind of customer engagement.The campaign kickstarted in 2011, resulting in a 7% increase in sales. It also earned a total of more than 18 million media impressions, and traffic on the Coke Facebook site increased by 870%, with page ‘likes’ growing by 39%.
People all over the world shared pictures of their coke bottles with either themselves or their loved ones present in the labels.
2. Love Story
Coca Cola announced in style that it aspires to collect and recycle the equivalent of all its packaging by 2030 by showing off its amazingly heartfelt 1 Minute Ad on YouTube about a love story between two plastic bottles.
The two bottles fall in love and keep finding each other through the good deed of recycling.
3. The 2014 World Cup
Being the Official Sponsor of the 2014 FIFA World Cup in Brazil- Coca Cola again tugged our heartstrings by bringing forward 1 Million Fans to the World Cup
The short 2 minute ad on YouTube showed off happy fans from over 90 countries rejoicing together for being part of the World Cup all thanks to Coca Cola.
What makes the campaign so special is that how realistically the joy and surprise was shown of the football fans around the world who came from all walks of life.
It sure is easy to make a fictional heartfelt video, but Coca Cola went a step ahead and brought real joy to fans and had their dreams fulfilled. They wonderfully incorporated this video to what their brand really represents, that is wholesomeness and happiness.
Allbirds, the new-age sustainably-built shoe has been loved and adored by many around the world especially high-profile celebrities like Barack Obama, Ben Affleck and Larry Page- has publicly schooled Amazon on their new brand.
Co-CEO Joey Zwillinger wrote an slamming post on Medium for Amazon’s plagiaristic behavior and even did a quick jab on how they can make their shoe more environmentally friendly.Amazon had recently revealed their private label brand, 206 Collective that had very strong similarities to the Allbirds aesthetic.
This isn’t the first time Amazon pulled off this move, they do have a strategy of being copycats by creating private labels that takes heavy inspiration from market leaders in their respective industries. It’s actually gotten the company in trouble with regulators overseas and create beef with its valued marketplace sellers have antitrust concerns.
Here are some excerpts:-
“we created the world’s first green EVA — a sustainable version of the foam used on the bottoms of sneakers (including yours), and one of the industry’s most ubiquitous materials.”
“We’re also removing carbon from the atmosphere and locking it away with one of the most photosynthetically-efficient crops, fighting climate change in the process,”
“If you replaced the oil-based products in your supply chain with this natural substitute (not just for one product, but all of them), we could jointly make a major dent in the fight against climate change. With the help of your immense scale, the cost of this material will come down for all users of this material, allowing for even broader adoption,”
What really sells his post is his finish with “please steal our approach to sustainability.”
One thing is for sure, is that Joey played the perfect Underdog card that really took on Amazon in the game of sustainability.
The Mandalorian has been making huge waves on Social Media lately- not because of its stellar production quality or on just how perfectly it encapsulates Star Wars- but because of the adorable cameo of Baby Yoda
Yoda has been a loved character sine the original Trilogy and his first appearance in 1980. From then on, he has always been in major Star Wars media coming off as a badass Guru that always has the wisest answers.
But what really took us by surprise is the depiction of how Yoda would look and sound like if he was a baby. Many were quick to say that its “the best thing” about the Disney+ show.
What shook the internet was when Giphy blocked all Baby Yoda Gifs on the platform late last week. This was so because the suits at Disney announced that all Baby Yoda posts needed to be removed in fears of piracy and “copyright reasons”
This led everyone on the internet to be mad, calling Disney the “Imperials” and the metaphoric Empire from “Empire Strikes Back”
However, Giphy cleared the air saying Disney is not to blame as there was confusion regarding some uploads to the site which required them to review their posts.
What got everyone happy was their glorious quote- "We apologize to both Disney and Vulture for any inconvenience, and we are happy to report that the Gifs are once again live on Giphy."
There is no US legal precedent for Gifs being forced away on copyright grounds.
Experts suggest they would probably fall under "fair use" due to their transformative purpose - an exception made under intellectual property laws to allow the re-use of others' material for commentary or parody.