To have a strong Digital Presence through the use of a comprehensive website. The aim was to shed light on the corporate side of NFPC by displaying humanity to the brand.
Our main focus was to make sure we are able to shed light on Management of the esteemed organization. We hence, focused on workshops with key members in Management to understand the goals of the company, and the visuals the organization would want to be represented by.
We were successful in obtaining a message from the CEO, Elaborate on the Organization’s Corporate Culture and get deeper insight to its Megaplant. We also shed light on its esteemed Product Line by displaying deeper content that describes the brands while also showing an interactive timeline to depict the organization’s History.
Honor is one of the youngest Mobile Brands here in this territory. Honor had the goal to be one of the most well-known Mobile Brands in multiple International territories across the digital space.
We realized that majority of Customers that look to research about their next mobile purchase always look to Google Searches for not only prices, but for the quality of the content, voice of the brand and how well furnished their website is.
We helped them in beefing up their SEO Performance through multiple strategies. Going above and beyond to help the esteemed organization, we were instrumental in the design and development of their website to make sure they are one of the most visible and active Consume Electronic Brands in the region.
Our Success Criteria was competitive research, creating Website URL Strategy to take advantage of established value, create and curate content, establish passive link acquisition channels to build momentum and many more cutting edge strategies.
As the beverage market in UAE is quite competitive with massive international legacy and regional brands. iPro aspired to be one of the most accepted brands in the region by leveraging digital means.
We got control of iPro’s Social Media handle in the middle of the year and help elevate their content strategy, quality of storytelling content, social timetable, and community management and always staying in the relevant now.
We did this by understanding the goals with management, and help set define certain style guidelines. We kept the focus on the product and the lifestyle aspirations it wishes to be a part of.
From this, we were able to catapult iPro to 1,300 followers in a short amount of time with strong growth in impressions, engagement and followers
To ease the process of students pursuing AMC Exams to bring out more successful medical professionals in the region
We created multiple practice sets that emulate a real AMC exam to better prepare students to tackle the examination.
We even brought about a timed/tutor mode in the simulator to help students manage their practices at their own pace.
We even brought about an extensive Analysis & Reporting mechanism at the end of the simulations so our students get better at identifying their strengths and weaknesses.
Capri-Sun is one of the long-established juice drinks in the UAE. It has a loyal following, but is also in a marketplace that is filled with plenty of competition beyond juice drinks like carbonated drinks, flavored water etc. Agthia wanted a multimedia solution in order to bring everyone’s attention to the fun loving brand in an exciting new way.
What we did was deliver an animated video series of the Capri-Sun in a way of humanizing the product and have him be a part of a larger landscape. We help build a voice for him which made him sound young and enthusiastic. His movements were also high frequency to show his active lifestyle. The goal was to create a playful and lovable character interacting with the world around him- we even created a character built around a water bottle so they can have dialogue bouncing around one another. Another video, depicted our Capri-Sun blending in with various International Backdrops.
This was the first time an Agthia Brand had a humanization treatment to a product of theirs. This helped create the product to be positioned as being youthful, energetic and fun.
Honor is one of the youngest Mobile Brands here in this territory. Honor had the goal to be one of the most well- known Mobile Brands in the GCC.
Thorough understanding of consumer behavior in the smartphone market.
Understand the criteria revolving around making a purchase in the particular region.
Thorough research on competitors.
Technical audit and tweaking of their techstack.
To rejuvenate legacy brands including the group brand itself to be contemporary for 2020.
This process had to begin with workshops with C-Suite level management and Brand Managers.
We had to sit down with each representative to understand what they thought of the brand(s) and where they would want to take it.
We looked over at the competition (International/Regional) to understand what works and what doesn’t.
And then with constant iterations-we finally refined to the vision as accepted by the management committee of the organization.
Mashreq had revamped their flagship opp into making something more technologically advanced and aesthetically sophisticated. They named the app- “Mashreq Mobile” They were looking for an animation video that encapsulates all their latest features.
Deep understanding of the app from the Business, Product and Marketing team.
Thorough analysis of the competition.
Creating storyboards, scripts and animation samples.
We have had the experience of working with legacy brands that needed to rejuvenate their brand to make it contemporary and relevant for today’s audience for each.
Understand the audience for each brand in terms of demographics, interests etc.
Breakdown the Brand’s DNA.
Build posts that were fresh and new in an organized and periodic fashion to build a growing audience.
Mashreq Bank had created an innovative and cutting edge product called “QuickRemit” where you can remit cash to over 30 countries. It was a massive step forward for the Bank and they required an equally matching website to match the product’s innovation.
Build a design that instantly portrays the idea that users can remit cash over 30 countries.
Build the functionality over that concept such that the user is actually engaged, and is now exploring multiple other avenues within the page.
Build a dynamic map to further sell the idea that Mashreq has global reach.
As Mashreq Bank was creating an innovative Accounts & Deposits product- they were looking for an agency that can deliver ingenuity in terms of interactivity on the page.
We identified their factors that would assist them in determining the flexible interest rates and their respective weightages. These factors were Save, Spend and Remit.
We designed a page that would seamlessly educate the user about the new product while also enable them to have fun with the experience of the website.
Build numerous permutations and combinations of how the sliders would work to deliver an error-free performance.
Dar Al Takaful wanted to revamp its online presence and have a website that reflected itself as a public- listed Insurance company.
Build a page that is e-commerce ready.
Bring deeper insights into the financial information of the company.
Creating an Al chatbot that answers the queries of the users based on their claims.
Mashreq Al lslami is one of the biggest Islamic Banking firms in the region. They wanted to ensure that the general public of the region had an understanding of the Islamic banking products.
Deep understanding of the product offerings from the Business, Product and Marketing team.
Collaborating with the Shari’a Board in terms of compliance.
Thorough testing with unique audience-sets to ensure the content is as easy to understand as possible.
Al Shalal Waters takes the plunge to go forward for a Digital Future. Collaboratively planning out their Digital Roadmap consisting of Digital Marketing, Website and an ERP. To begin with, they wanted a coming soon page.
To reflect the future-forward stance of the brand, we applied a dynamic video background of water ripples.
Created an easy form submission tool to enable customers to submit their requests or to communicate with the organization.
Mashreq Neo is a pioneer in the region for digital banking. They have exciting banking features that are centralized in an app form. They wanted to bring awareness to the brand and its features.
Created a flurry of bite sized videos.
Collaborated with the business and product teams to identify the key features of the video.
Identified and target the intended audience through content strategy.
One of the key product packages under Mashreq Neo is the Lite Account. To enhance awareness of the bank account, they wanted a character animation project to grab attention of audiences.
Carefully designed each character in the video.
Brought in an energetic voice actor to bring spunk to the video.
Collaborated with the business and product teams to identify the key features of the video.
As NFPC goes through a transformational journey, they wanted a new way to educate their management of the newer fundamental shifts happening on top-level operations.
Create a whiteboard animation 4 minute video that is aesthetically pleasing.
Use an engaging voice actor to make the information delivery easier to comprehend.
Use of infographics to better explain complex concepts.
To reintroduce Aqua Fresh to the world as a leading water brand for the region and ready for 2020.
We began working with the core marketing team to assist in shaping the brand revamp.
The process began on a foundational level of booking the domain for the website.
Bringing forward a clean and modern design to set it apart from competition.
Create a roadmap for periodic monthly maintenance and SEO.
To create engaging and informative content on the Mashreq Bank website platform.
Understand the key target audience of Mashreq Neo.
Create informative content that is very much relevant to the region.
Build the platform from scratch from HTML to implementation concepts.
To refresh and bring modernity to the Zurich Insurance blog section.
Understand the key target audience of Zurich Insurance.
Facilitate brainstorming session with collaboration from key management.
Enable relevant 2020 features for the webpage to meet global standards concepts.