Where Coca Cola has become one of the most remembered household names in the industry, it has reached its place in today’s generation as a powerhouse brand from its Brilliant digital campaigns.
Let’s have a look at some of the masterstrokes in the Digital space as executed by the Coca Cola Brand:-
1. Share a cokeThe most notable Marketing stunt by any company in the world was the “Share a coke” campaign that unleashed a huge whirlwind of customer engagement.The campaign kickstarted in 2011, resulting in a 7% increase in sales. It also earned a total of more than 18 million media impressions, and traffic on the Coke Facebook site increased by 870%, with page ‘likes’ growing by 39%.
People all over the world shared pictures of their coke bottles with either themselves or their loved ones present in the labels.
2. Love StoryCoca Cola announced in style that it aspires to collect and recycle the equivalent of all its packaging by 2030 by showing off its amazingly heartfelt 1 Minute Ad on YouTube about a love story between two plastic bottles
The two bottles fall in love and keep finding each other through the good deed of recycling.
3. The 2014 World CupBeing the Official Sponsor of the 2014 FIFA World Cup in Brazil- Coca Cola again tugged our heartstrings by bringing forward 1 Million Fans to the World Cup
The short 2 minute ad on YouTube showed off happy fans from over 90 countries rejoicing together for being part of the World Cup all thanks to Coca Cola.
What makes the campaign so special is that how realistically the joy and surprise was shown of the football fans around the world who came from all walks of life.
It sure is easy to make a fictional heartfelt video, but Coca Cola went a step ahead and brought real joy to fans and had their dreams fulfilled. They wonderfully incorporated this video to what their brand really represents, that is wholesomeness and happiness.