Apollo Tyres has always had a slant for safety on the road through innovative social messages. This time is no different, with their latest Instagram post. This time they are tackling distracted drivers.

Drunk drivers aren’t the only culprits here- as majority of drivers on road get in trouble by being distracted with something going on with their phones.

We always have something ringing or flashing on our phones, where we can’t help but peak into what’s that interesting update on our handheld devices. And it’s the usual suspects- an IM, a notification from Instagram or a call- all things that can wait.

They began uploading blank white images on their social media like the image above.

They then uploaded the below on their Instagram.

They very masterfully piqued everyone’s attention to get them wondering on the white images and then smacked on the provoking last picture to say that nothing here to see is important or worthwhile.

This masterstroke inspired many others to stand with Apollo Tyre’s message.

Kudos to Apollo for highlighting a Driver-Safety issue that is larger and more prevalent than Drunk driving, and wittily enough- on Social Media.